New real estate agents are all faced with the same question: How do I effectively market myself with no experience? Business cards, cold calling, and farming postcards are just the beginning of a long checklist for a new agent’s marketing journey. When it comes to building a presence as an agent with no prior transactional experience, it all starts with creating a biography — the story of you.

But how can agents with no experience craft a compelling biography? While having led a handful of transactions certainly helps bolster a real estate agent biography, it’s not necessary to create an impactful narrative when you are first starting out. Read on to learn how to write a bio for a real estate agent with little to no experience, plus enjoy an example biography from which to draw inspiration.

Focus on what you do differently

Real estate agents with no experience aren’t afforded the luxury of listing off industry awards, client testimonials, or record-breaking sales volumes to easily craft a compelling biography. However, accolades aren’t necessary to create a winning real estate agent bio — even the industry’s top-producing agents started without the sales volumes and client referrals that make up their businesses today. Instead, new or inexperienced agents should focus on the gap that they fill in the industry. Ask yourself:

• Why did you begin a career in real estate? Many new agents pursued a career in this industry because their real estate experience has been subpar (or downright awful). If this sounds like you, what do you think you do differently?

• Alternatively, if you entered the industry for other reasons, think of why you chose real estate over another career. Why do you enjoy working with people? Who or what inspired you to become an agent and why?

Pro tip: Your bio should always illustrate how you are a benefit to your clients. Instead of using phrases that only communicate your history, such as “John Smith pursued a career in real estate because he enjoyed the freedom,” think of why your freedom is a benefit to the client. In this case, the agent could write, “John Smith enjoys the freedom of real estate, giving him the flexibility to be available for his clients at any time, day or night.”

Communicate your specializations

Are you a new real estate agent hoping to get into the luxury space? Perhaps you are a mountain property fanatic with a strong understanding of raw land. There are ample certifications and courses a new agent can pursue to bolster the resume without many transactions under their belt. Even without a list of certifications to include in a bio, new agents should still identify their transactional strengths. Ask yourself:

• Is there a certain home style to which you are drawn? Do you understand certain architectural elements and the history of the homes in your area?

• What makes you a force in the transaction? Are you a negotiation genius? Do you have a list of incredible vendors, such as inspectors and renovation specialists, that you can share with your clients?

Pro tip: Specializations can help new agents get noticed, but beware of pigeonholing yourself into a niche that is too specific. To start, new agents should avoid phrases like “ultra-luxury mid-century home specialist serving the Bryn Mawr area” and opt for more general wording such as “architectural storyteller serving the Philadelphia suburbs and beyond.”

Describe your communication style

As a real estate agent, the way you communicate is just as important as your expertise. Whether you prefer weekly emails or everyday texts, potential buyers and sellers will appreciate a look into your approach from the get-go. Ask yourself:

• What is your preferred method of communication? Are you a texter, or would you rather communicate your thoughts through email? Do you work best through spoken dialogue?

• How would your friends and colleagues describe you? This question will help you identify your communication style. For example, if your friends would describe you as bold or daring, your communication style is likely more direct.

Pro tip: You may have more than one communication style that you tailor to each of your clients. That’s great! Many clients, especially first-time buyers, are not sure of their preferred method of communication. This is a great time to describe how you build trust with a client and modify your approach to their needs.

Keep it light

When potential clients are researching agents to work with, they are often comparing multiple agent bios at a time. The goal of a new real estate agent’s bio is to pique the curiosity of potential clients quickly and effectively, which means editing a bio to only include the most important information — all while keeping your contact info at the forefront. New agents should divide their bios into three easily digestible paragraphs, giving potential clients a visual rest between sections of information. Ask yourself:

• What is the goal of this bio? Are you hoping to persuade potential clients with your work ethic, your compassion, or your out-of-the-box thinking? Let this goal guide you through the editing process.

• Who is your potential client? Put yourself in their shoes while editing your bio. Does your bio copy reflect who you are and what you can offer? Are there any sentences that may be off-putting to someone seeking a real estate agent?

Pro tip: Take note of any repetitive phrasing. Phrases like “service-oriented” and “customer-centric” tell the audience the same thing, so paring down repeated terms will help you attain a succinct and effective bio.

Example Biography for Real Estate Agent with No Experience

Below is an example biography of a real estate agent with no experience. As you can see, the biography focuses mainly on Melanie’s communication style, education, and strengths with the added bonus of a heartfelt origin story.

Melanie Kim’s path to the real estate industry began at just 12 years of age. When her family moved from Busan, South Korea to Philadelphia in 2011, Melanie — the eldest daughter and only fluent English speaker in her family — was responsible for guiding her mother through the process of buying their first home in the United States. Melanie’s young age did not stop her from comprehending detailed real estate terminology and translating these concepts for her family, eventually leading them to the home in which her mother still resides today. 

Knowing what her family overcame to become homeowners, Melanie believes that the journey of wealth in real estate should be seamless and accessible. As a recent graduate of UPenn’s Business program with a focus on Real Estate and Housing, Melanie is equipped with a deep understanding of today’s market trends and negotiation tactics. Additionally, her tenured residency in Philadelphia establishes Melanie as both a neighborhood expert and community figure.

Communication is key in Melanie’s approach to real estate. She spends time getting to know her clients on an intimate level to understand their short and long-term goals for personal and financial success. From there, Melanie keeps her clients on the pulse of the market, arming them with information to make them the leaders in their own unique journey. 

Allow Melanie to guide you on your journey by visiting www.melaniekimrealty.com

Where agent biographies can be used

Now that you’ve started writing your biography, how will you use it? There are endless ways to communicate your story through digital and printed mediums. Below are just some ways to leverage your agent biography and begin collecting leads.

• Social media profiles, such as Linkedin and Facebook. Profiles with limited character counts (such as Instagram) can use a summary version of this bio. For example: Housing advocate and Philadelphia resident Melanie Kim believes that the journey of wealth in real estate should be seamless and accessible.

• Your personal website. Your brokerage may have rules and limitations for the biography copy they use on their branded website — check with them to see if they have a recommended template.

• Printed marketing collateral. Never underestimate the power of a tangible postcard or mailer. An agent biography is a perfect way to introduce yourself to a new neighborhood or farming area.

Not a writer? Don’t worry, I have you covered. Reach out today for personalized biography copywriting services.